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New York/Paris - 7 May 2008 - OpenSkies, the new premium airline from British Airways, has appointed Web Liquid to develop and manage its digital marketing in New York and Europe. OpenSkies, a wholly owned subsidiary of British Airways, has filed for regulatory approval to launch transatlantic flights this summer.
“Web Liquid’s proactive nature, knowledge […]
We define our clients’ success relative to the sustained return they obtain from their marketing investments. 2007 was a landmark year for our clients, in which their increased commitment to online marketing was rewarded by strong financial returns.
In 2007 we generated GBP £125,422,639 (USD $251,655,481) in revenue for our clients, delivering a return on investment […]
David Shiell, Founding Partner of Web Liquid was a featured speaker at the Tourism Ireland eMarketing Symposium discussing “Harnessing Consumer Empowerment in a Commercial World”.
This year’s eMarketing Symposium taking place at the Crown Plaza Hotel in Dublin, focussed on optimising the marketing mix in a digital world as well as using information effectively to convert business. […]
Avis UK has won the ‘SOCAP Award for Innovation in Customer Service’ at the National Customer Service Awards in London on the 18th September.
The award given by the National Customer Service Awards in conjunction with SOCAP (Society of Consumer Affairs Professionals) is the only award SOCAP gives outside of its professional body.
The accolade was the […]
London, UK - 1st October 2007: The London office of international, interactive marketing agency Web Liquid Group has been named ‘The Most Efficient Marketing Agency’ in the UK by New Media Age’s, NMA Top 100 Interactive Agencies 2007, for the second year running.
The agency - with offices in London and New York - also raced […]
At its quarterly Council Meeting, the IPA elected Web Liquid into membership. Web Liquid is a digital marketing agency based in London, with offices in New York. Established in 2003 by Founding Partners David Shiell, Alain Portmann and Matthew Cronin, their client base includes such brands as Hilton Hotels, Avis Rent A Car and XL.com.
David […]
Avis and Web Liquid recently unveiled the blog wetryharder.co.uk, further embracing online technology to better serve customers.
Wetryharder.co.uk is a major component of Avis’ successful effort to reinvigorate the “we Try Harder” proposition and evolve the company’s honest and open approach to customer service. Web Liquid has been managing the consumer generated content research and marketing […]
Figures compiled by New Media Age for its Top 100 Interactive Agencies 2006 guide showed that only three web design & build agencies and three digital marketing agencies had managed to maintain consistent levels of efficiency - that is, they were ranked among the top ten most efficient agencies, based on the amount of turnover […]
We define our clients’ success relative to the sustained return they obtain from their marketing investments. 2006 was a landmark year for our clients, in which their increased commitment to online marketing was rewarded by strong financial and communication returns.
In 2006 we generated $133,535,453 in revenue from our clients’ investments in online media, delivering an […]
Travel City Direct and theDIBB, the leading online planning guide for Orlando and Walt Disney World Florida, have launched a sponsorship agreement, which will see Travel City Direct advertorials and display ads featured throughout the site including a homepage placement promoting Travel City Direct Florida holiday, attraction tickets and flight offers. The activity promotes a […]
The amount of investment on internet advertising in the UK has overtaken the total advertising expenditure of national newspapers for the first time. The milestone has been tracked by the Internet Advertising Bureau (IAB) Biannual Study today. According to its findings, internet ad spend in the UK broke the £2 billion mark last year, after […]
22 December 2006. Clickpress. XL Leisure Group has become the new name for the Excel Airways Group.
XL Leisure Group is to become the new name for Excel Airways Group and along with the name change there are to be new logos for the Group and two of its main Divisions: XL Airways, the charter airline, […]
Excel gains online boost with XL.com. 1 February, 2005. Philip Buxton Revolution
Excel Airways has launched into the wider world of online travel after buying the URL XL.com. The airline, known for its low-cost flights, has expanded its online offer to include flights from other airlines, car rental, hotels and package deals. The push sees […]
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Web Liquid is named the most Efficient Online Marketing Agency in 2006 by New Media Age. The previous year, Web Liquid was named the second most efficient Online Marketing Agency and identified as an ”Agency to Watch” in the 2005 Top 100 Interactive Agencies Report.
The efficiency table published by New Media Age as part of the 2006 Top 100 […]
16 March, 2006 New Media Age. Avis to improve ad targeting by shifting 50% of funds online with Web Liquid.
Car-hire company Avis is shifting 50% of its GBP £600,000 marketing budget into Internet activity in a bid to target its advertising better and to channel traffic to its site.The move reflects demand from customer as […]
6 March, 2006 Revolution UK by Stuart Derrick. The Revolution “Masterclass on interpreting web data”
Alain Portmann, Web Liquid’s Global Media Director was featured on the Revolution Masterclass on Interpreting Web Data, together with Jim Sterne, president of the Web Analytics Association (WAA) and Tim Boughton, chief technology officer at Holiday-Rentals.com. Stuart Derrick at Revolution magazine sought Portmann’s […]
With 2005 gone by and a lot of air over our wings we took a moment to reflect on our second full calendar year in business. We’ve added clients, staff and are doing work in 8 countries across all digital channels.
But beyond all that we’ve identified one metric that really matters - the success of […]
18 August, 2005. New Media Age. Avis turns to Web to persuade customers to hire bigger cars.
Avis, the world’s number-two car hire firm, has launched its largest ever online marketing campaign in the UK, in a bid to persuade local residents and US visitors to trade up to bigger hire cars and book online. The […]
11 August 2005 New Media Age. Hilton plugs world destinations in ads targeted at US audience.
Hotel group Hilton is trying to tempt Americans to travel abroad more this summer with a major new online campaign promoting its hotels in the UK and the rest of the world.
The campaign has been developed by the New York […]
24 June, 2005 Revolution UK by Emma Rigby. Hilton has launched its first online viral campaign outside the US.
The push allows the sender to interact with the recipient, as they attempt to impress them with a series of possible animated scenarios. The message is entitled “How impressed are you?” It reads: “I know you are a […]
3 February 2005 New Media Age. Unoduo plans brand push for UK and US.
Online leisure network Unoduo has appointed a digital agency to promote its services in the UK and US. The Australia-based company will work with Web Liquid in London to develop an online strategy to raise awareness of its ability to connect people […]
19 October, 2004 PRWEB. Former itraffic Execs Open New York Office of London Interactive Marketing Agency Web Liquid.
Two former senior executives from Omnicom’s AGENCY.COM/itraffic here have partnered with the founders of UK-based Web Liquid to open a NY office of the interactive marketing agency.
Founded in London in November of 2003 by former itraffic London directors […]
22 July, 2004. New Media Age. London, United Kingdom. Web Liquid picks up Hilton account.
Web Liquid, the digital agency set up last year by former itraffic directors David Shiell and Alain Portmann, has picked up the Hilton International account, two weeks after itraffic resigned it over a contract dispute (NMA 1 July).
Web Liquid will work […]
1 April 2004. New Media Age. Excel Airways signs to search campaign.
The three-year-old charter airline Excel Airways has signed up to a six-figure deal for a search engine marketing programme that will run for the rest of this year. The campaign will run through Google, Espotting and Overture.
It’s being managed by Web Liquid, the digital […]
