Archive for the 'Press' Category



OpenSkies hires Web Liquid for digital marketing

New York/Paris - 7 May 2008 - OpenSkies, the new premium airline from British Airways, has appointed Web Liquid to develop and manage its digital marketing in New York and Europe. OpenSkies, a wholly owned subsidiary of British Airways, has filed for regulatory approval to launch transatlantic flights this summer.
“Web Liquid’s proactive nature, knowledge […]

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Web Liquid delivers satisfaction

Revolution’s 2007 Agency Survey ranked Web Liquid within the top 10 Digital Marketing agencies in UK based on overall client satisfaction. The ranking was based on feedback collected from more than 500 clients part of Revolution’s subscriber base of 12,500.

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Web Liquid presents at Tourism Ireland eMarketing Symposium

David Shiell, Founding Partner of Web Liquid was a featured speaker at the Tourism Ireland eMarketing Symposium discussing “Harnessing Consumer Empowerment in a Commercial World”.
This year’s eMarketing Symposium taking place at the Crown Plaza Hotel in Dublin, focussed on optimising the marketing mix in a digital world as well as using information effectively to convert business.  […]

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Avis Blog Scoops Award for Innovation in Customer Service

Avis UK has won the ‘SOCAP Award for Innovation in Customer Service’ at the National Customer Service Awards in London on the 18th September.
The award given by the National Customer Service Awards in conjunction with SOCAP (Society of Consumer Affairs Professionals) is the only award SOCAP gives outside of its professional body.
The accolade was the […]

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Web Liquid Tops ‘Most Efficient Agency in UK’ for 2nd Year Running

London, UK - 1st October 2007: The London office of international, interactive marketing agency Web Liquid Group has been named ‘The Most Efficient Marketing Agency’ in the UK by New Media Age’s, NMA Top 100 Interactive Agencies 2007, for the second year running.
The agency - with offices in London and New York - also raced […]

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IPA elects Web Liquid into membership

 At its quarterly Council Meeting, the IPA elected Web Liquid into membership. Web Liquid is a digital marketing agency based in London, with offices in New York. Established in 2003 by Founding Partners David Shiell, Alain Portmann and Matthew Cronin, their client base includes such brands as Hilton Hotels, Avis Rent A Car and XL.com.
David […]

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XL.com to Sponsor English Premiership Team West Ham United

XL.com and West Ham United today announced a partnership deal that will see XL.com become the official sponsors of the London-based Barclays Premier League club from the beginning of the 2007-08 season.
The three-year deal will become effective from the 7th June and see the West Ham United club shirt - branded with the XL.com […]

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Avis and Web Liquid Launch wetryharder.co.uk

Avis and Web Liquid recently unveiled the blog wetryharder.co.uk, further embracing online technology to better serve customers.
Wetryharder.co.uk is a major component of Avis’ successful effort to reinvigorate the “we Try Harder” proposition and evolve the company’s honest and open approach to customer service. Web Liquid has been managing the consumer generated content research and marketing […]

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Web Liquid on Advertising Agency Efficiency

Figures compiled by New Media Age for its Top 100 Interactive Agencies 2006 guide showed that only three web design & build agencies and three digital marketing agencies had managed to maintain consistent levels of efficiency - that is, they were ranked among the top ten most efficient agencies, based on the amount of turnover […]

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Search decoded: Search pays off

Alain Portmann from Web Liquid provides Campaign magazine Jennifer Whitehead with a perspective on the future of search.  
There are also somewhat less concrete developments on the horizon. Alain Portmann, the global media director of the full-service digital agency Web Liquid, is anticipating the growth of “social search”.
This is broadly defined as search that leverages collective intelligence. […]

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Web Liquid is voted the Most Efficient Online Marketing Agency

Web Liquid is named the most Efficient Online Marketing Agency in 2006 by New Media Age. The previous year, Web Liquid was named the second most efficient Online Marketing Agency and identified as an ”Agency to Watch” in the 2005 Top 100 Interactive Agencies Report. 
The efficiency table published by New Media Age as part of the 2006 Top 100 […]

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The Revolution “Masterclass on interpreting web data”

 6 March, 2006 Revolution UK by Stuart Derrick. The Revolution “Masterclass on interpreting web data”
Alain Portmann, Web Liquid’s Global Media Director was featured on the Revolution Masterclass on Interpreting Web Data, together with Jim Sterne, president of the Web Analytics Association (WAA) and Tim Boughton, chief technology officer at Holiday-Rentals.com. Stuart Derrick at Revolution magazine sought Portmann’s […]

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Avis turns to Web to persuade customers to hire bigger cars

18 August, 2005. New Media Age. Avis turns to Web to persuade customers to hire bigger cars.
Avis, the world’s number-two car hire firm, has launched its largest ever online marketing campaign in the UK, in a bid to persuade local residents and US visitors to trade up to bigger hire cars and book online. The […]

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Hilton plugs world destinations in ads targeted at US audience

11 August 2005 New Media Age. Hilton plugs world destinations in ads targeted at US audience.
Hotel group Hilton is trying to tempt Americans to travel abroad more this summer with a major new online campaign promoting its hotels in the UK and the rest of the world.
The campaign has been developed by the New York […]

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Unoduo plans brand push for UK and US

3 February 2005 New Media Age. Unoduo plans brand push for UK and US.
Online leisure network Unoduo has appointed a digital agency to promote its services in the UK and US. The Australia-based company will work with Web Liquid in London to develop an online strategy to raise awareness of its ability to connect people […]

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Former itraffic Execs Open New York Office of London Interactive Marketing Agency Web Liquid

19 October, 2004 PRWEB. Former itraffic Execs Open New York Office of London Interactive Marketing Agency Web Liquid.
Two former senior executives from Omnicom’s AGENCY.COM/itraffic here have partnered with the founders of UK-based Web Liquid to open a NY office of the interactive marketing agency.
Founded in London in November of 2003 by former itraffic London directors […]

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Web Liquid has had a pretty good start to life

Web Liquid has had a pretty good start in life. Founded by former itraffic executives Alain Portmann and David Shiell in December 2003, the agency had signed up Excel Airways as its first client before it officially opened its doors for business.

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The great e-scape / Guardian Unlimited

2 August, 2004 Guardian Unlimited by Guy Clapperton. The great e-scape.
More people are visiting holiday websites than ever before, according to new research. So is it just because of the wet summer, or is the net now the only way to book travel, asks Guy Clapperton.
It’s so tempting to start a piece on the holiday […]

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Web Liquid picks up Hilton account

22 July, 2004. New Media Age. London, United Kingdom. Web Liquid   picks up Hilton account.
Web Liquid, the digital agency set up last year by former itraffic directors David Shiell and Alain Portmann, has picked up the Hilton International account, two weeks after itraffic resigned it over a contract dispute (NMA 1 July).
Web Liquid will work […]

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Excel Airways signs to search campaign with Web Liquid

1 April 2004. New Media Age. Excel Airways signs to search campaign.
The three-year-old charter airline Excel Airways has signed up to a six-figure deal for a search engine marketing programme that will run for the rest of this year. The campaign will run through Google, Espotting and Overture.
It’s being managed by Web Liquid, the digital […]

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Virgin.net signs three-month deal with Excel Airways

March 11, 2004 Emma Rigby, Revolution Magazine.
 
LONDON - Virgin.net has signed an exclusive three-month deal to launch a promotion with charter airline Excel Airways. 
A microsite on the Virgin.net portal, which will run till May, features an interactive quiz and details value flights, holidays and property buying tips in Mediterranean destinations in the run-up to summer. […]

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