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Background & Objectives:
In an effort to deliver higher operating margins, Avis commission Web Liquid with the development of a campaign that would generate incremental direct international business from the UK market. Following a series of commercial planning meetings, the campaign was focused on demand generation for rentals in Spain and Italy. Web Liquid’s insight planning revealed the value […]
Background & Objectives:
Delivering international travellers from North America to the UK, Europe and beyond is a major source of profitable revenue to Hilton, but it’s also a significant marketing challenge. Hilton aims to consistently lead market share amongst North American international travellers and to maintain a profitable ROI through effective online marketing.
Results:
For several years Web […]
Background & Objectives:
To reinvigorate the “We try harder” values and re-establish trust in the customer focused brand proposition, Web Liquid developed a comprehensive approach to mine consumer insight and market priorities from online Consumer Generated Content (CGC) relating to Avis and competitors. Subsequently leveraging these insights to guide marketing efforts offline, online and to develop […]
Hilton Leisure Awareness Campaign developed by Web Liquid.
Background & Objectives:
Initial planning insight revelead that while 25% of Australians seek holiday information from travel agents, 80% book through travel agents. To generate direct incremental demand from Australians traveling to the United Kingdom, Web Liquid devised an online campaign leveraging humour to establish standout, initial interest and interaction. The light hearted but effective messaging was […]
Background & Objectives
Campaign aimed to drive discounted leisure business into specific Hilton properties in the United States from key source markets including the United Kingdom, Germany and Japan. Furthermore, the campaign was aimed at establishing awareness and consideration for Hilton properties across key audience segments.
Creative Approach
Support price driven offer with a rich […]
Background & Objectives
The campaign aimed to stimulate leisure business into Hilton’s seventy-eight properties across the United Kingdom and Ireland, supporting offline activity concentrated across press and direct mail.
Creative Approach
Leverage seasonal icons to bring to life the “What a difference a word can make” proposition; aimed at positioning Hilton’s value proposition and brand in the leisure […]
Background & Objectives:
As a start-up charter service Jet Brazil aimed to deliver flights and all-inclusive packages to Northeast Brazil, allowing U.S. travellers the opportunity to visit places like Iguacu Falls and Natal at great prices. But to get off the ground they needed a marketing plan to secure funding and certification.
Results:
Web Liquid’s marketing services, including […]
Background & Objectives
The campaign aimed to drive awareness, consideration and test drives of the SSangyong Rexton through a tactical lease offer of £249 a month.
Creative Approach
Leverage the positive reviews and consumer sentiment about the Rexton relative to more establish automotive brands in the SUV category. The creative approach centered on the use of simple and […]
