Driven by a strategic goal to drive business through their own direct websites, Hilton Hotels approached Web Liquid to assist in the deployment of an in-house eCommerce function and team responsible for coordinating and managing central Digital Marketing initiatives across the EMEA region. 

The Solution: Web Liquid seconded two team members into Hilton, having one of the Founding Partners based in Hilton’s International headquarters in Watford three days a week. During the six-month project Web Liquid was responsible for supporting all central Online Marketing programs providing guidance to the local Marketing teams in the United Kingdom, Germany and Japan.  The project focused on the following initiatives:

         Digital Marketing training programs and advocacy for Online Marketing funding and initiatives among Regional Marketing Directors across the EMEA region.