New York/Paris - 7 May 2008 - OpenSkies, the new premium airline from British Airways, has appointed Web Liquid to develop and manage its digital marketing in New York and Europe. OpenSkies, a wholly owned subsidiary of British Airways, has filed for regulatory approval to launch transatlantic flights this summer.

“Web Liquid’s proactive nature, knowledge of the premium travel space and business acumen will help us communicate our dream of delivering a memorable travel experience where every detail matters,” said Dale Moss, Managing Director, OpenSkies. “Web Liquid, like OpenSkies, believes small things add up to something big. They are a welcome asset to our team.”

The Web Liquid campaign will utilize innovative digital marketing techniques including social media and behaviour-centric digital media and creative. OpenSkies Web site www.flyopenskies.com is designed to share the excitement of building an airline from an insider’s perspective and seek community input in the process. It includes, for example, a time lapse video of the first OpenSkies’ plane being painted.

“We’re delighted to be a part of OpenSkies’ vision of creating a better transatlantic travel experience,” said Matt Cronin, Web Liquid co-founder, head of its New York office and OpenSkies account lead. “OpenSkies plans to roll out as a small airline with big ideas about changing the way people travel and we are focused on helping them communicate their vision.”

David Shiell, co-Founder and Managing Director of Web Liquid Group, says, “OpenSkies is the perfect client for Web Liquid as we share the ethos of challenging the status quo, working smart to deliver an exceptional experience via world-class digital marketing. Our relationship with OpenSkies reinforces Web Liquid’s model of blending consultancy with advertising execution; serving as a strategic partner to brands as opposed to an online shop that simply fulfils briefs and media schedules.”