Comments on: What is return on investment? http://webliquidgroup.com/opinions/what-is-return-on-investment/ Web Liquid provides return on investment focused consulting and online marketing for some of the world most recongnised brands. Sat, 11 Oct 2008 09:13:10 +0000 http://wordpress.org/?v=2.2 By: WebLiquid Helps Me Think | Goodword Editing http://webliquidgroup.com/opinions/what-is-return-on-investment/#comment-66 WebLiquid Helps Me Think | Goodword Editing Thu, 24 May 2007 15:03:31 +0000 http://webliquidgroup.com/opinions/what-is-return-on-investment/#comment-66 [...] In the post What Is Return On Investment, Alain Portmann writes, …the value of advertising is in its ability to spark inspiration and need, emotion and thought; from those things that make up everyday life. [...] […] In the post What Is Return On Investment, Alain Portmann writes, …the value of advertising is in its ability to spark inspiration and need, emotion and thought; from those things that make up everyday life. […]

]]> By: Mark Goodyear http://webliquidgroup.com/opinions/what-is-return-on-investment/#comment-65 Mark Goodyear Thu, 24 May 2007 14:51:35 +0000 http://webliquidgroup.com/opinions/what-is-return-on-investment/#comment-65 Startling claims in your last few paragraphs. I'm impressed. Of course, all my degrees are in writing, so the business speak and flow charts about margins and returns are new to me. Here's what I liked best: The idea that true value lies in our ability to "spark inspiration and need, emotion and thought; from those things that make up everyday life." Now that's an idea I could get excited about. Startling claims in your last few paragraphs. I’m impressed. Of course, all my degrees are in writing, so the business speak and flow charts about margins and returns are new to me.

Here’s what I liked best: The idea that true value lies in our ability to “spark inspiration and need, emotion and thought; from those things that make up everyday life.”

Now that’s an idea I could get excited about.

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