1 April 2004. New Media Age. Excel Airways signs to search campaign.

The three-year-old charter airline Excel Airways has signed up to a six-figure deal for a search engine marketing programme that will run for the rest of this year. The campaign will run through Google, Espotting and Overture.

It’s being managed by Web Liquid, the digital marketing agency that was recently set up by two former directors of itraffic London. The airline is the agency’s first client. “Excel was a previous customer of i-level, which makes things that much interesting” commented Alain Portmann one of Web Liquid’s founding partners.