3 February 2005 New Media Age. Unoduo plans brand push for UK and US.

Online leisure network Unoduo has appointed a digital agency to promote its services in the UK and US. The Australia-based company will work with Web Liquid in London to develop an online strategy to raise awareness of its ability to connect people with shared interests.

Web Liquid will handle media planning/buying, creative development and site optimisation, with a brief to introduce Unoduo to potential new members across the UK and US. The company’s first campaign will encourage people interested in travel to meet other Unoduo members at their planned destination.

Yvonne Allen, chair of unoduo.com, said, “There are a lot of simple dating sites here but we’re about connecting people with common interests.”