30 September, 2004 New Media Age. Web Liquid profile.  

 Owner: independent Founded: 2003 Founding partner: David Shiell UK staff: 7 Business split: 50% media planning/buying, 25% creative design and production, 25% marketing strategy Clients: Hilton International, Excel Airways

Web Liquid has had a pretty good start in life. Founded by former itraffic executives Alain Portmann and David Shiell in December 2003, the agency had signed up Excel Airways as its first client before it officially opened its doors for business. Its next big win, Hilton International, a former itraffic account, was signed in July this year. Web Liquid hit the headlines again in September when it took on Russell Cleeve, digital marketing manager at British Airways, as director and said it plans to pitch for the BA account, which is up for review.

Shiell says the agency works closely with its clients’ marketing and sales operations to offer a more integrated approach. It’s split into three divisions: Liquid Marcoms, Liquid Commerce and Liquid Diagnostics.

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