David Shiell, Founding Partner of Web Liquid was a featured speaker at the Tourism Ireland eMarketing Symposium discussing “Harnessing Consumer Empowerment in a Commercial World”.

This year’s eMarketing Symposium taking place at the Crown Plaza Hotel in Dublin, focussed on optimising the marketing mix in a digital world as well as using information effectively to convert business.  The latest developments in branding in an online world, maximising data and information using analytics and search engine marketing, as well as Tourism Ireland’s international web strategy and online platforms, were discussed.

Other featured speakers included Valentina Doorly, Marketing and Sales Manager for Guinness Storehouse, Asmundur Saevarsson, Manager eMarketing, Icelandair and Daniel Kerzner, Online Marketing Regional Director with Starwood Hotels & Resorts Worldwide.