XL.com and West Ham United today announced a partnership deal that will see XL.com become the official sponsors of the London-based Barclays Premier League club from the beginning of the 2007-08 season.

The three-year deal will become effective from the 7th June and see the West Ham United club shirt - branded with the XL.com logo - go on general sale on 16th June. XL will have a significant presence at the Upton Park stadium, including a bespoke XL design covering the entire roof of the East Stand and branding on the state-of-the-art LED pitch perimeter advertising system during matches.

XL.com will roll-out a series of Online Marketing programs across www.whufc.com and its registered fan base in conjunction with West Ham’s partnership team to leverage the value of online media. Web Liquid, XL.com Online Agency of Record since 2004, will be responsible for developing and managing the online initiatives.

Phil Wyatt, CEO of the XL Leisure Group, commented: “The partnership between XL and West Ham United represents our desire to become one of the world’s most well-known travel brands. The elevated status we will receive from being associated with West Ham United, with their proud history and being one of the most talked about clubs in the Premier League, is beneficial with regards to achieving our long-term goals.”

The West Ham United Chairman, Eggert Magnusson responded to the announcement of the partnership with the following statement: “West Ham United is delighted to announce XL.com as our new Principle Partner. They are an organisation very similar to ours in their values and aspirations for the future and a brand that we are proud to be associated with. We look forward to a long and successful partnership”

west ham united, west ham , web liquid