Background & Objectives:
Delivering international travellers from North America to the UK, Europe and beyond is a major source of profitable revenue to Hilton, but it’s also a significant marketing challenge. Hilton aims to consistently lead market share amongst North American international travellers and to maintain a profitable ROI through effective online marketing.
Results:
For several years Web Liquid has successfully managed N.A. campaigns that leverage targeted campaigns and advanced technology, such as the XML dynamic price point in this example, to drive bookings in Hilton’s properties around the world.