Background & Objectives
The campaign aimed to stimulate leisure business into Hilton’s seventy-eight properties across the United Kingdom and Ireland, supporting offline activity concentrated across press and direct mail.

Creative Approach
Leverage seasonal icons to bring to life the “What a difference a word can make” proposition; aimed at positioning Hilton’s value proposition and brand in the leisure accommodation segment. 

Results
103,550,000 impressions delivered, £2,094,000 in total revenue, 12 : 1 return on investment