Background & Objectives
Campaign aimed to drive discounted leisure business into specific Hilton  properties in the United States from key source markets including the United Kingdom, Germany and Japan. Furthermore, the campaign was aimed at establishing awareness and consideration for Hilton properties across key audience segments.

Creative Approach
Support price driven offer with a rich and aspirational treatment focused on lifestyle activities including golf, shopping and relaxation. Theree distinct concepts where developed 1) Pool concept: highlight relaxation for key resort properties, 2) Urban concept: highlight urban & shopping, 3) Golf concept: highlight golf and sport for key resort properties; which tied into specific conxtexual media buys including travel, golfing and shopping sites.

Results
USD $526,000 in revenue generated, delivering an ROI of 9.