Background & Objectives:
To reinvigorate the “We try harder” values and re-establish trust in the customer focused brand proposition, Web Liquid developed a comprehensive approach to mine consumer insight and market priorities from online Consumer Generated Content (CGC) relating to Avis and competitors. Subsequently leveraging these insights to guide marketing efforts offline, online and to develop the wetryharder.co.uk blog.

Results:
wetryharder.co.uk reflects an evolution of the 40+ year old “We Try Harder” proposition and is a valuable customer resource providing relevant car hire tips and conversation. The blog is successfully asserting the brand as a trusted authority, demonstrating a commitment to customer services and continually trying harder as demonstrated here.

“The best part of the blog is the tone of the blog and the involvement of senior guys like Eibhlin Payne, Head of Customer Support, Xavier Vallee, Head of Marketing” more from Tech Spikes

“I’ve read some of their posts and think that they have some handy content, including travel and car hire tips. I especially like the fact that it’s written by more than one person from their customer support team.” More from Gino Cosme

“And while the site looks boring and fairly inactive, we do think the facts are handy and the little chatboxes on wheels are cute. They clearly do try harder.” More from Adrants

“If everyone else is doing it, why shouldn’t we? That’s the attitude from the British branch of Avis car rentals who claim they’ve started up the first ever car rental company blog with We Try Harder.” More from Jaunted

“The car rental company Avis UK, however, has taken the seemingly brave decision to launch its We Try Harder blog, on which the company encourages its customers to share their experiences and provide Avis with feedback - in other words let Avis have it!” More from The Cooler

“There are very few examples of UK corporates successfully blogging - so a new kid on the block has to be encouraged.” More from Heather Yaxley